What
is Pay-for-Performance?Pay-for-performance is a form of online advertising where a marketer pays for results rather than paying to reach a particular audience. A Web site (the "publisher") advertises products or services offered by another Web site (the "advertiser") in exchange for a commission on actions, such as leads or sales. The publisher displays banners, ads, text links or products on their Web site and is paid a commission by the advertiser when a visitor takes a specific action, such as filling out a form or making a purchase. Commission Junction, the largest pay-for-performance advertising network, acts as a trusted third party managing the network, tracking and reporting on the ads in real time, and handling monthly commission payments to network members.